Trouw C-Factor Test
Goals
- Increase visitors, visits and time on site with more page views
- Collect e-mail addresses
Platform
Online and offline
Quiz concept
Test how calvinistic you are by answering 25 questions.
Success
The C-Factor test was an instant hit. Because of the 2009 Year of Calvijn, the timing was right and therefor the test got a lot of traction in the dutch media. The C-Factor quiz was even mentioned in some tv-programs and a couple of leading dutch politicians (including the Prime Minister) made the test.
Because of this enormous success, the quiz is now also playable in Germany and featured by the BBC in the United Kingdom.